Financial solutions provider swissglobal has hired a new Head of Marketing and Communications as it ramps up operations in response to market demand for Swiss-grade financial solutions in the Middle East.
Kate Francis has joined the team at the firm’s Dubai offices, bringing with her years of experience in strategic brand management advertising and digital marketing. Prior to joining Swiss Global, she has served as Brand and Advertising Manager for the Qatar Financial Centre, where she was responsible for managing the brand, advertising, social media and digital marketing globally and regionally.
Her new role sees her bring a digital focus to swissglobal’s operations while helping make the brand more accessible and responsive to audiences worldwide.
“I am thrilled to be joining swissglobal at an incredibly exciting time as the brand marches towards global expansion. Swiss Global has a track record of world-class financial solution provision, and I very much look forward to amplifying brand reach with a digital focus. As always, customers remain at the centre of our operations and communications as we serve our global clientele with advice and key services. Swiss Global is working towards a bolder, stronger, and more digitally-focused presence all over the world,” said Francis.
Francis’s recruitment comes as swissglobal is pursuing ambitious expansion plans globally to keep pace with demand for world-class financial solution provision. Apart from pursuing organic growth and bolstering local teams with exceptional talent, the firm is also eyeing potential merger and acquisition opportunities through the GCC, Middle East and East and Southeast Asia.
“I am delighted to welcome Kate Francis as our new Head of Marketing & Communications. We are confident that her experience and drive will help cement swissglobal’s reputation as one of the world’s most dynamic financial solutions brands. Kate brings a wealth of experience in setting brand outreach strategy. She also understands how brands must respond with agility on social and digital channels to stay relevant to changing audiences. We look forward to her playing a key role in Swiss Global’s success story,” said Mike Coady, Group Managing Director for the Swiss Global Group.
swissglobal is an international financial services and solutions provider headquartered in Geneva Switzerland, and with offices in Zurich, Basel, Dubai and other global financial capitals. The firm delivers expert asset management, tax and financial planning, investment management and bespoke financial solution provision to a global clientele. With Swiss-grade excellence and expertise, Swiss Global has created a track record of trust, transparency, customer centricity and excellence. Rising demand for its services have prompted a rapid international push, with the Middle East a key area of focus. Swiss Global Group’s Dubai offices in Media City serve as the regional epicentre of brand operations. Apart from organic growth, Swiss Global is eyeing merger and acquisition opportunities across the GCC and Southeast and East Asia.
Head of Marketing and Communications
T: + 971 4 427 3292