MIKE COADY

Growth Expert | Business Excellence | People Transformation
Mike Coady was appointed Chief Executive Officer of swissglobal in 2018, a position to which he brings a strong financial background and experience across a variety of roles. Mike is a skilled business strategy and growth leader, coach and motivator. He is a people’s person known for his ability to inspire teams towards excellence. He mentors his people and departments to transform their passion into outstanding results and long-lasting relationships with their clients.
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Don’t make these three big investment mistakes

Mike CoadyBusiness News Don’t make these three big investment mistakes
Investment Advice

Don’t make these three big investment mistakes

Don’t make these three big investment mistakes

Oh, the stock market is on a downturn. Quick, sell! Okay, wait, it’s picking back up again. Buy before it reaches its peak!

Sound familiar? This exact scenario played out during the tail end of 2018. The last quarter was quite wild for equity indices, and many investors decided to bail and head for safer waters. If you’re a hobby investor or an expatriate in the UAE looking to put away some stock market returns towards your retirement, you might have gone through exactly this sentiment. It’s only natural.

But at swissglobal, we list it as one of the top investment mistakes we counsel investors against. Whether you’re a client or not, we want you to come out ahead in your investments. So here are our top quick tips for investment mistakes to watch out for.

Mistake One: Sell the dip

Okay, consider the example above. Say the stock market is tanking – as it did in end 2018 due to a confluence of factors. US foreign policy and trade wars, coupled with Brexit-related uncertainty, played a role. December was the worst.  The S&P 500 was down 9% and the Dow fell 8.7%. In one seven day stretch the Dow fell by over 350 points over six times! It was worst ever Christmas Eve since 1931 for stock markets.

The natural reaction is to sell, of course. It comes straight from the gut – but is also one of the worst things you can do – given of course that you’re investing in relatively solid companies with a sustainable growth plan. Thing is, it’s practically a given that stock will be more valuable in five years if the underlying company hasn’t gone burst. Even unexciting stock appreciates in the long term. It’s a fact.

The rule here – if you’re planning for financial stability – is to stop trying to beat the market short term. Go long, and hold on. Stop trying to predict short-term fluctuations. You’re a winner in the end. 

Mistake Two: Buy into momentum

A Dubai Financial Market listed company’s stock is rising and rising. Eventually, you give in and decide to buy. After all, good performance now means good performance later, right? That’s how they pick winning racehorses.

Wrong. Look closely at the fine print of most advisory websites, or those advertising funds. They’ll all say one thing in spidery letters towards the footer: Past Performance Is Not Indicative Of Future Results. This fallacy of “performance chasing” – or buying into a good thing because it was good before – is so common that funds now include this disclaimer habitually.

The reality is that a rapidly climbing investment can turn sour quickly. In fact, the longer a stock has been on the up, the greater the chances of a correction. Bulls give way to bears eventually; it’s only natural. So buying stock that’s on the rise can mean it’s about to turn.

Instead of looking at past performance, look at fundamentals. Is the company sound? Does it have a product or service that fills a need? Will it be around in five years? If you’ve answered yes to the above, it might be worth investing in the stock. 

 Mistake Three: I believe in land

I believe in land. Or stock. Or cans of beans. Or insert whatever in this space. Naturally, there’s nothing wrong with real estate. In fact, like most assets, real estate appreciates long-term, provided you’ve done some due diligence.

But the trouble is with having a favoured asset class and putting your eggs in one basket. For instance, you might think that potatoes are an excellent investment because everyone will eat them forever. So you invest everything in them.

But then a single protracted episode of potato blight could wipe out the humble spud – and your savings with it. Potato blight actually happened in Ireland in 1845 – and so dependent was the island’s population on the spud that there was terrible famine. A horrible chapter in history, but it teaches us a lesson in diversification.

Regardless of how strong you think an asset class is, don’t sink everything into it. If a downturn happens, you don’t want your entire portfolio to sink.

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So there you have it. Our three top – and easy – investor mistakes to avoid. This is just the start though. If you want to create a resilient portfolio that can weather market storms to deliver long-term financial security and a dream retirement, our experts can help. Head here to ask a few questions and maybe even drop in for a coffee so we can talk about sustainable financial growth that works for you.

Blog published by Mike Coady.

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About swissglobal

swissglobal is an international financial services and solutions provider headquartered in Geneva, Switzerland with offices in Zurich, Basel and Dubai.

We’re a wealth management firm that believes in changing how business is done, and making exceptional standards the norm industry-wide.

We’re global – with a strong presence in Switzerland, United Arab Emirates and an eye on exciting markets throughout the Middle East, Europe and Far East Asia. We’re independent – which means that we give you objective advice.

We’re all about you – your goals, your story and your objectives. We bring you an extraordinary portfolio of financial expertise to manage your financial goals while you focus on making the most of life.

Who are we? We’re swissglobal. And we’re on your side.

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