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Coady Performance Groups Director, Mike Coady, has been awarded Fellow of the Institute of Sales Management (ISM), the highest honour of the ISM.

The ISM is an organisation that represents sales professionals in the UK and across International markets.

Since 1966, the ISM have advanced the reputation and effectiveness of their members by providing them with a wide range of benefits, including access to OFQUAL-recognised sales qualifications, professional networking opportunities and industry-leading awards.

The ISM work closely with global and household brands such as Mercedes-Benz, Rolls Royce, Siemens, Virgin, and many more.

Mikes achievement as a Fellow of the ISM is in addition to his work with the Chartered Insurance Institute (CII) and Fellowship with the Institute of Directors (IoD).

“It is a privilege to be a member of the Institute of Sales Management and to now be invited to become a Fellow is a true honour.”

“I look forward to working closely with the ISM on a number of exciting initiatives and building exceptionally strong relationships over the many years to come with them, their members and associated partners.” Says Coady.


Having taken two of his previous firms to Chartered Status in the UK and also achieved the prestigious National IFA of the Year Award – Highly Commended.

Mike is qualified to UK Financial Conduct Authority (FCA) standards, a member of the Chartered Insurance Institute, a Fellow of the Institute of Sales Management (FISM), and a Fellow of the Institute of Directors (FIoD).